April 04, 2005

AOL Latino To Launch New Finance Channel

AOL Latino, will launch a new channel devoted to financial issues Tuesday. The new area, "Dinero y Éxito"--which translates roughly as "Money and Empowerment"--will include articles that offer advice about topics such as financial issues, retirement planning, and jobs. The site also will house free English lessons from Berlitz--a two-week-old AOL initiative. The primary content providers at launch are the Spanish-language publication AARP Segunda Juventud, Homestore, and CareerBuilder.com--which will provide job listings. AOL also intends to tap freelance writers for articles, said Lavonne Luquis, AOL Latino's programming director.

Latinos at 07:47 AM

February 18, 2005

Latino Market Babbalu.com

New Latino Browser and Web Site Goes On-Line - Babbalu.com is First to Serve Southern New England Market

A new Website, Babbalu.com, has been launched to reach and serve the Latino Market. Babbalu.com is southern New England’s first, exclusive, bi-lingual, Latino Internet Service Provider (ISP). The site offers its users and advertisers one-stop Internet access, news, education, health, entertainment, shopping and more on the World Wide Web.

Hartford, CT (PRWEB) February 16, 2005 -- “Our market niche is the Latino population, the hottest in the country,” says President, Rene Rodriguez. “Babbalu.com has been created to serve the Latino and non-Latino population that wants to become further involved with the Latino culture. Our initial, “soft” launch shows our design and several of our features. This Spring we will unveil the full site with complete content and features. This is a unique time and an opportunity for new advertisers to reach thousands of potential customers on Babbalu.com. These charter members will receive preferred rates.”

According to recent U.S. Census figures, Latinos are the fastest growing sector of the population, with a current United States population of approximately 40 million. By the year 2020, Latinos will account for approximately 20% of the U.S. population and the annual purchasing power is out pacing forecasters and is now $700 Billion.

Here in Connecticut and Massachusetts
1.The Connecticut and Massachusetts, Latino population grew more than 50% in the last ten years. And, it continues to rise, especially in the bi-lingual middle class segment.
2.There are 360,000 Latinos in Connecticut and 501,000 in Massachusetts.

Public Relations’ spokesperson, Diane Alverio says, “Babbalu.com is a Web environment that will bring Latinos with diverse interests and backgrounds together in a common forum while respecting their strong national pride. The company is very community-minded and will donate a portion of its profits to non-profit organizations and the Juvenile Diabetes Association.”

“Initial interest has been far beyond our expectations,” continued Rodriguez. “We already have signed up such top affiliates and advertisers as Ford, Sears, GlaxoSmithKline, eBay, Target, Wal-Mart, Sharper Image, Fredericks of Hollywood and more.”

Omega Communications of Southington, CT is creating a state-of-the art web destination using the most advanced technology available.

Babbalu.com has been initially launched to service Connecticut and Massachusetts. Its offices are located in the heart of downtown Hartford. For information, please go to www.babbalu.com

Latinos at 11:20 AM