March 12, 2005

Bilingual Labels to Reach Hispanics

Wineries are using bilingual labels in order to reach Hispanic Market. Only 2.5 percent of the estimated more than 53 million U.S. wine drinkers are Latino according to the Wine Marketing Council. Surveys show the number of Latinos consuming wine is growing faster than other ethnic groups. Modesto Bee

Latinos at March 12, 2005 04:20 PM