March 12, 2005

Beech-Nut new creative by LatinWorks

LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled "Grandmothers" hits the air this week on Univision, Telefutura and Telemundo network stations.

The aim of the campaign featuring three commercials, a new website and new point-of- sale displays, is to relevantly bring life to the Beech-Nut tagline and philosophy, "Small is big here". Truly resembling their continued efforts and guaranteed focus on the details of quality ingredients, careful preparation and good taste, Beech-Nut was recently awarded the American Culinary Institute Best Taste Award in recognition of its superior quality in the jarred baby food category.

"Our new Hispanic creative perfectly illustrates the kind of care that goes into our quality products," said Sal Stazonne, Sr. Vice President Marketing for Beech-Nut Nutrition Corp., a leading manufacturer of baby food for more than 70 years offering more than 150 nutritional baby foods for every stage of development. "LatinWorks' vision and creative approach has brought to life our values and we are thrilled to see the new campaign launch."

"Grandmothers", the first of three commercials to break depicts the land of Beech-Nut where grandmothers are busy at work picking the finest produce and carefully preparing the ingredients for Beech-Nut's baby food. In one of two 15 second spots, "Red Alert" an alert sounds when one watchful grandmother found a bone. The other 15 second spot titled, "Story" showcases grandmothers reading to the pea plants to ensure they grow strong and healthy. All three spots close with the tagline, "Beech-Nut, la comida perfecta para tu bebé" in English, "Beech-Nut, the perfect food for your baby."

"Our vision for this campaign was to creatively highlight how superior Beech-Nut's methods for preparation and final products are," said Sergio Alcocer, Chief Creative Director for LatinWorks. "The land of Beech-Nut tells a story that attention to details is what Beech-Nut is all about and it shows in the unparalleled quality of the their baby food."

Latinos at March 12, 2005 05:05 PM