March 12, 2005

Internet Marketing Plan

Building a web site without an Hispanic Internet Marketing Plan would be like building your house without blueprints -> a waste of both time and money. Too often, companies hand over their web initiative to the technology department, thinking that a web site is a troublesome but necessary part of doing business. In reality, a properly executed Internet Marketing Plan could be your single most cost effective sales tool.

Do the following statements describe your internet plan?

It supports your strategic business objectives
The internet strategy should reflect the goals and objectives of your organization.

It is based on your overall marketing strategy
The internet strategy should be an extension of your overall marketing strategy -> a powerful tool to accomplish your overall marketing goals.

It reflects your company's brand and image
You have worked hard to develop an image and brand for your organization. Make sure an ineffective website doesn't dilute your efforts.

Latinos at March 12, 2005 03:49 PM