March 12, 2005

Local Search Seen Hurting Local Media

The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to erode as advertising migrates online and advertisers choose pay-for-performance and self-service ads.

“For local publishers, which are already fighting the ‘new monsters’ eating away at classified advertising, this may be a far greater challenge than the first Internet wave,” said Neil F. Budde, one of the report’s authors. “Well-funded competitors like Yahoo and Google are only starting to target the local market, so local media still have time to respond.” Local Search

Latinos at March 12, 2005 03:52 PM