July 12, 2004

Hispanic Demographics

* Hispanic Demographics

* The U.S. Census Bureau projects U.S. Hispanic population to reach 50 million by 2007. 1 in 5 in America will be of Hispanic decent. 36% of the population is less than 18 years of age.

* Hispanic household income is growing, with 38% earning over $40,000 in 1999 vs. 26% in 1994 . That reflects over 3.5 million Hispanic households that earn over $40,000/year. $580 billion yearly purchasing, $1 trillion in spending by 2008.

* Children of today's Hispanic immigrant will be the largest contributing group of the U.S. population growth in the next twenty years.

* Households have a 3.51% birth rate. Twice the national avg.

* There are over 12.5 million Hispanic internet users. Hispanic internet usage is growing at a pace of 15% to 20% per year.

* There are more U.S. Hispanic internet users than the number of internet users in the countries of Spain and Mexico.

* 39 % of online households contain five or more persons.

* Online users tend to live in higher income households.

* 7 states have more than 1 million Hispanics (Arizona, California, Florida, Illinois, New Jersey, New York, and Texas).
* We have now entered the Hispanic Baby Boom.

* By 2050, the number of Hispanic women in the United States will reach 48.9 million – an increase of nearly 340 percent from 1990, based on data from the U.S. Census Bureau. During the same time, the total U.S. female population will grow only 62 percent, to 206.6 million. At this rate of growth, according to HispanTelligence estimates, Hispanic females will make up nearly a quarter of the total U.S. female population by 2050.

* Hispanic Demographics 2003 Updates

* The Latino population controlled $653 billion in spending power in 2003, and this number is expected to reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth at the University of Georgia.

Key factors accounting for this increase in US Hispanic purchasing power include continued population growth and increasing Hispanic employment and income levels. For the period of June 2002 through June 2003 the total US disposable income grew from $7.8 trillion to $8.1 trillion, a 3.6 percent increase.

* The US Hispanic purchasing power is growing at triple the rate of the overall US population and now represents 7.4 percent of the total US purchasing power, compared to 6.9 percent last year.

* More impressive, Hispanics contributed 23 percent ($65 billion) of the nation's total purchasing power of $284 billion in 2003, while only accounting for 13.8 percent of the total US population.

Latinos at 04:02 PM