Latinos.us Blog

AOL Latino To Launch New Finance Channel

Mon, 04 Apr 2005 07:47:53 -0500

AOL Latino, will launch a new channel devoted to financial issues Tuesday. The new area, "Dinero y Éxito"--which translates roughly as "Money and Empowerment"--will include articles that offer advice about topics such as financial issues, retirement planning, and jobs. The site also will house free English lessons from Berlitz--a two-week-old AOL initiative. The primary content providers at launch are the Spanish-language publication AARP Segunda Juventud, Homestore, and CareerBuilder.com--which will provide job listings. AOL also intends to tap freelance writers for articles, said Lavonne Luquis, AOL Latino's programming director.

Census 2050 Hispanic Population Projections

Mon, 14 Mar 2005 11:18:04 -0500

WASHINGTON – (NoticiasWire.com) – The nation’s Hispanic and Asian populations would triple over the next half century and non-Hispanic whites would represent about one-half of the total population by 2050, according to interim population projections released today by the U.S. Census Bureau.

Clear Channel Multicultural Sales and Marketing

Mon, 14 Mar 2005 10:48:18 -0500

BUSINESS WIRE - Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the nation's largest Hispanic and African American markets.

InPhonic Launches Viva Liberty

Sat, 12 Mar 2005 17:09:27 -0500

InPhonic, Inc. announced that it will launch Viva Liberty, a Spanish language version of its popular Liberty Wireless MVNO pay-as-you-go wireless service, targeted exclusively for Hispanics in the United States.

Hispanic-Owned Businesses Will Grow IP Telephony Technologies

Sat, 12 Mar 2005 17:07:19 -0500

Avaya Inc. presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States.

Beech-Nut new creative by LatinWorks

Sat, 12 Mar 2005 17:05:00 -0500

LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled "Grandmothers" hits the air this week on Univision, Telefutura and Telemundo network stations.

Hispanic Population Growth Trend 2003

Sat, 12 Mar 2005 16:27:46 -0500

Nearly half of the 9.4 million American residents added since 2000 has been Hispanic, the Census Bureau said. The Hispanic population growth was almost equal between immigrants and those already here. Second and third generation Hispanics accounted for 867,000 births over the most recent 2002-2003 report, compared to 662,000 immigrants arriving.

ChevronTexaco targets Hispanic trucking community

Sat, 12 Mar 2005 16:26:12 -0500

ChevronTexaco Global Lubricants (CTGL), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced an on-going initiative to reach out to the growing Hispanic trucking community, which constitutes 15 percent of the nation’s 3.2 million truck drivers.* ChevronTexaco Global Lubricants is instituting bilingual (Spanish and English) labels on most of its commercial products. www.chevrondelo.com

Bilingual Labels to Reach Hispanics

Sat, 12 Mar 2005 16:20:47 -0500

Wineries are using bilingual labels in order to reach Hispanic Market. Only 2.5 percent of the estimated more than 53 million U.S. wine drinkers are Latino according to the Wine Marketing Council. Surveys show the number of Latinos consuming wine is growing faster than other ethnic groups. Modesto Bee

AOL/Roper ASW 2004 Hispanic Internet Study

Sat, 12 Mar 2005 16:12:43 -0500

The study shows that 65 percent of the 13 million Hispanics who use the Internet say that it represents their main content source for information about products and services they want to purchase.

Southwest Airlines - Online in Spanish

Sat, 12 Mar 2005 16:11:33 -0500

Southwest Airlines launched its Spanish booking engine available at www.southwest.com/vamonos where Customers can make their flight reservations entirely in Spanish on the Internet. With the online booking tool, travelers can take advantage of Southwest’s low air fares and frequent flights en español (in Spanish).

U.S. Small Business Administration

Sat, 12 Mar 2005 16:07:15 -0500

The U.S. Small Business Administration has published four new brochures in Spanish designed to provide its Spanish-speaking customers with additional, easy-to-use information about basic entrepreneurship and SBA resources.

What is Hispanization of America?

Sat, 12 Mar 2005 16:06:13 -0500

Hispanization is the combined forces between Corporate America reaching out to the Hispanic consumer and the Hispanic consumer reaching out to buy 'American Brands". Recognizing and incorporating Hispanic values into your products and services will create a bridge with opportunities. Hispanization

What is a Blog?

Sat, 12 Mar 2005 16:00:36 -0500

I have been getting emails relevant to what is a blog?.

Remember a diary? Well, since the mid 90's many paper diaries went online and people creted "Web Logs", online journals. The short term for web log is "blog" Its popularity has gain attention from the individual level to the corporate level for several reasons.

Local Search Seen Hurting Local Media

Sat, 12 Mar 2005 15:52:48 -0500

The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to erode as advertising migrates online and advertisers choose pay-for-performance and self-service ads.