Latinos.us Blog

AOL Latino To Launch New Finance Channel

AOL Latino, will launch a new channel devoted to financial issues Tuesday. The new area, "Dinero y Éxito"--which translates roughly as "Money and Empowerment"--will include articles that offer advice about topics such as financial issues, retirement planning, and jobs. The site also will house free English lessons from Berlitz--a two-week-old AOL initiative. The primary content providers at launch are the Spanish-language publication AARP Segunda Juventud, Homestore, and CareerBuilder.com--which will provide job listings. AOL also intends to tap freelance writers for articles, said Lavonne Luquis, AOL Latino's programming director.

Census 2050 Hispanic Population Projections

WASHINGTON – (NoticiasWire.com) – The nation’s Hispanic and Asian populations would triple over the next half century and non-Hispanic whites would represent about one-half of the total population by 2050, according to interim population projections released today by the U.S. Census Bureau.

]]> Overall, the country’s population would continue to grow, increasing from 282.1 million in 2000 to 419.9 million in 2050. However, after 2030 the rate of increase might be the slowest since the Great Depression of the 1930s as the size of the “baby boom” population continues to decline.

Still, the nation’s projected 49 percent population increase during the next 50 years would be in sharp contrast to most European countries, whose populations are expected to decline by mid-century.

(Statements on race groups in this news release are limited to the single-race white, black, and Asian populations and do not cover other single-race groups or the population of two or more races.) The federal government treats Hispanic origin and race as distinct concepts. (See U.S. Census Bureau Guidance on the Presentation and Comparison of Race and Hispanic Origin Data.)

From 2000 to 2050, the non-Hispanic, white population would increase from 195.7 million to 210.3 million, an increase of 14.6 million or 7 percent. This group is projected to actually lose population in the 2040s and would comprise just 50.1 percent of the total population in 2050, compared with 69.4 percent in 2000. (See Table 1 [PDFl].)

Nearly 67 million people of Hispanic origin (who may be of any race) would be added to the nation’s population between 2000 and 2050. Their numbers are projected to grow from 35.6 million to 102.6 million, an increase of 188 percent. Their share of the nation’s population would nearly double, from 12.6 percent to 24.4 percent.

The Asian population is projected to grow 213 percent, from 10.7 million to 33.4 million. Their share of the nation’s population would double, from 3.8 percent to 8 percent.

The black population is projected to rise from 35.8 million to 61.4 million in 2050, an increase of about 26 million or 71 percent. That would raise their share of the country’s population from 12.7 percent to 14.6 percent.

The country’s population also is expected to become older. Childbearing rates are expected to remain low while baby-boomers — people born between 1946 and 1964 — begin to turn 65 in 2011. By 2030, about 1-in-5 people would be 65 or over.

The female population is projected to continue to outnumber the male population, going from a numerical difference of 5.3 million in 2000 (143.7 million females and 138.4 million males) to 6.9 million (213.4 million females and 206.5 million males) by mid-century. (See Table 2 [PDF].)

The projections for the resident population of the United States are by age, sex, race (including the categories white, black, Asian and “all other races”) and Hispanic origin. They are based on Census 2000 results and assumptions about future childbearing, mortality and international migration.

Clear Channel Multicultural Sales and Marketing

BUSINESS WIRE - Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the nation's largest Hispanic and African American markets.

]]> Leading this effort are outdoor advertising veterans Pedro (Peter) A. Milian Jr., who is Vice President Hispanic Sales and Marketing, and Tony Dailey Vice President of Multicultural Sales and Marketing.

"Outdoor advertising is one of the strongest media formats advertisers can use to target the fast-growing Hispanic and African American population," said Rocky Sisson, Executive Vice President of Sales & Marketing for Clear Channel Outdoor. "All Americans are spending more time out-of-home every day and the combination of radio and outdoor advertising is a proven and effective way to reach them as in-home-media continues to fragment. "

Clear Channel Outdoor has a presence in and offers advertising products and services in nine of the top 10 largest Hispanic and African American markets. The number of Hispanics in the country has surged nearly 60% since 1990 to 35.3 million, according to recently released Census data. African Americans, with a population of over 34 million make up 30% of the total U.S. population and are projected to grow at twice the rate of the rest of the population in the next 50 years.

"Companies are realizing that one of the best ways to grow their business is to target the Hispanic market," commented Peter Milian. "Clear Channel Outdoor is strategically positioned to help companies increase their market share and build loyalty in this highly brand conscious market segment."

Tony Dailey added, "The continuing growth and influence of the African American market creates opportunities for savvy marketers. Outdoor advertising works and we are providing a compelling value proposition to advertisers who wish to reach this important segment."

Peter Milian has been with Clear Channel Outdoor for 10 years and has been successful in leading the Company's Hispanic marketing and sales initiatives in Miami, Florida. Tony Dailey has held various positions in the company for the past 13 years. Based in Chicago, Illinois, Dailey has significantly expanded the company's African American marketing and sales in this market over the past few years.

About Clear Channel Outdoor

Clear Channel Outdoor, based in Phoenix, AZ, operates over 155,000 advertising display faces in 42 U.S. markets, three South American countries, Mexico and Canada. In addition, it manages over 60% of the spectacular signs in Times Square and approximately 37,000 advertising displays on taxis in 27 U.S. cities. The Company also provides the signage programs at 15 major U.S. airports and more than 200 malls nationwide.

InPhonic Launches Viva Liberty

InPhonic, Inc. announced that it will launch Viva Liberty, a Spanish language version of its popular Liberty Wireless MVNO pay-as-you-go wireless service, targeted exclusively for Hispanics in the United States.

]]> "This new service is a demonstration of InPhonic's vision for the MVNO market space," said David A. Steinberg, InPhonic's Chairman and CEO. "We believe there is great opportunity to deliver a product that is both culturally and linguistically relevant for the U.S. Hispanic population. We are excited to be amongst the first to address this under-served consumer segment."

Hispanic-Owned Businesses Will Grow IP Telephony Technologies

Avaya Inc. presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States.

]]> “According to several studies conducted Hispanic-owned small and medium-sized businesses in the United States total approximately two million firms and generate more than $273 billion in revenues,” said Hernan Mariño, Avaya’s manager for the U.S. Hispanic and Latin American market, Small and Medium Business Solutions Group. “We wanted to do our own study to understand the needs and behaviors of this powerful economic force to better serve them with our communication solutions and empower them to embed communications technology in the fabric of their business operations. We found that Hispanic-owned business owners have the deeper understanding of the benefits of IP telephony technology than their counterparts, making them a critical market for Avaya, the global leader in IP innovations.”

Forecasts from the Avaya-sponsored research indicate that over the next 10 years the growth rate of Hispanic-owned businesses will be at almost three times the rate of overall U.S. firms. The company surveyed Hispanic owners of small and medium businesses in the largest Hispanic markets in the United States including California, Texas, Florida and New York. The sample categories represented included companies of: 1-10 employees, 11-20 employees, 21-50 employees and 51-100 employees. A total of 350 firms were surveyed.

Because of their intrinsic connection to Latin America and need for communications between the U.S. and the region, Hispanic-owned firms are outspending their non-Hispanic counterparts on communication systems and services. Businesses have significant expenditures for basic communication services such as continuous overseas calling, conferencing, faxing and emailing. “Beyond cost-savings, there is a tremendous opportunity for Hispanic-owned small and medium firms to make their people more productive, processes more intelligent, and customers more satisfied, by deploying IP-based communications systems,” said Marino.

Beech-Nut new creative by LatinWorks

LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled "Grandmothers" hits the air this week on Univision, Telefutura and Telemundo network stations.

]]> The aim of the campaign featuring three commercials, a new website and new point-of- sale displays, is to relevantly bring life to the Beech-Nut tagline and philosophy, "Small is big here". Truly resembling their continued efforts and guaranteed focus on the details of quality ingredients, careful preparation and good taste, Beech-Nut was recently awarded the American Culinary Institute Best Taste Award in recognition of its superior quality in the jarred baby food category.

"Our new Hispanic creative perfectly illustrates the kind of care that goes into our quality products," said Sal Stazonne, Sr. Vice President Marketing for Beech-Nut Nutrition Corp., a leading manufacturer of baby food for more than 70 years offering more than 150 nutritional baby foods for every stage of development. "LatinWorks' vision and creative approach has brought to life our values and we are thrilled to see the new campaign launch."

"Grandmothers", the first of three commercials to break depicts the land of Beech-Nut where grandmothers are busy at work picking the finest produce and carefully preparing the ingredients for Beech-Nut's baby food. In one of two 15 second spots, "Red Alert" an alert sounds when one watchful grandmother found a bone. The other 15 second spot titled, "Story" showcases grandmothers reading to the pea plants to ensure they grow strong and healthy. All three spots close with the tagline, "Beech-Nut, la comida perfecta para tu bebé" in English, "Beech-Nut, the perfect food for your baby."

"Our vision for this campaign was to creatively highlight how superior Beech-Nut's methods for preparation and final products are," said Sergio Alcocer, Chief Creative Director for LatinWorks. "The land of Beech-Nut tells a story that attention to details is what Beech-Nut is all about and it shows in the unparalleled quality of the their baby food."

Hispanic Population Growth Trend 2003

Nearly half of the 9.4 million American residents added since 2000 has been Hispanic, the Census Bureau said. The Hispanic population growth was almost equal between immigrants and those already here. Second and third generation Hispanics accounted for 867,000 births over the most recent 2002-2003 report, compared to 662,000 immigrants arriving.

ChevronTexaco targets Hispanic trucking community

ChevronTexaco Global Lubricants (CTGL), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced an on-going initiative to reach out to the growing Hispanic trucking community, which constitutes 15 percent of the nation’s 3.2 million truck drivers.* ChevronTexaco Global Lubricants is instituting bilingual (Spanish and English) labels on most of its commercial products. www.chevrondelo.com

Bilingual Labels to Reach Hispanics

Wineries are using bilingual labels in order to reach Hispanic Market. Only 2.5 percent of the estimated more than 53 million U.S. wine drinkers are Latino according to the Wine Marketing Council. Surveys show the number of Latinos consuming wine is growing faster than other ethnic groups. Modesto Bee

AOL/Roper ASW 2004 Hispanic Internet Study

The study shows that 65 percent of the 13 million Hispanics who use the Internet say that it represents their main content source for information about products and services they want to purchase.

Southwest Airlines - Online in Spanish

Southwest Airlines launched its Spanish booking engine available at www.southwest.com/vamonos where Customers can make their flight reservations entirely in Spanish on the Internet. With the online booking tool, travelers can take advantage of Southwest’s low air fares and frequent flights en español (in Spanish).

U.S. Small Business Administration

The U.S. Small Business Administration has published four new brochures in Spanish designed to provide its Spanish-speaking customers with additional, easy-to-use information about basic entrepreneurship and SBA resources.

]]> Information for the Small Business Owner, How to Start Your own Business: A Practical Guide, How to Finance a Small Business, and Assistance for Small Businesses at Women's Business Centers are the latest additions to the growing selection of educational, informational resources available in Spanish from the SBA.

The tri-fold, color brochures are designed as easy-to-use, quick-reference material with valuable information on important subjects such as: how to start a business, how to write a business plan, how apply for a loan, where to get technical assistance, and more.

The SBA is making these brochures available to the general public through its district offices as well as through resource partners such as Small Business Development Centers and Women's Business Centers in areas with large Hispanic populations throughout the country. They also will be available in electronic, downloadable (PDF) format on the SBA's Spanish language Web site,

What is Hispanization of America?

Hispanization is the combined forces between Corporate America reaching out to the Hispanic consumer and the Hispanic consumer reaching out to buy 'American Brands". Recognizing and incorporating Hispanic values into your products and services will create a bridge with opportunities. Hispanization

What is a Blog?

I have been getting emails relevant to what is a blog?.

Remember a diary? Well, since the mid 90's many paper diaries went online and people creted "Web Logs", online journals. The short term for web log is "blog" Its popularity has gain attention from the individual level to the corporate level for several reasons.

]]> Internet - The popularity and increased interest levels are driven by the internet. When comparing the internet versus other forms of media, it is the only format that allows for a back and forth dialogue. Newspapers, radio or television don't allow a back and forth of information (instant feedback). The internet is the only vehicle which can be utilized to create a relationship with your readers, consumers or potential customers. Corporate America sees this marketing opportunity to "Soft Sell".

Search Engines - The bottom line to this craze is due to how "Searh Engine" friendly blogs are. That explains the growth mode and transition from personal blogs to business blogs. CBS Market Watch had a TV segment which reports that there are almost 3 million blogs today, but that figure can easily reach 10 million by the end of 2004.

Online Marketing - Why is a blog a becoming an Internet Marketing tool? If you currently market via the internet, you have heard of Search Engine Marketing, Paid Listing and Pay Per Click. Search engine marketing known as SEM is costly. You basically are paying to get listed on a directory, paying for a position within a directory or search engine (Google, Yahoo or MSN).

As you can see from this blog, blogs are updated with entries several times per day. The fresh content is what makes search engines like Google visit blogs with a higher level of frequency. Your average web site gets updated by search engines every 30 days. Blogs fresh content triggers the search engine to visit you frequently and as a result of this, your site gets indexed across all the topics and subjects you cover.

Your web site typically doesn't change from day to day and is very focused to its objective. By adding a blog to your web site you instantly create a new channel that allows you or employees to directly or indirectly communicate with the outside world. Why is this important? Most consumers by products and services from companies they feel comfortable with or are familiar with.

A blog software has the capability to send out emails to your readers, customers or internal groups. This self publication mechanism known as blogs are gaining attention at all levels, mainly as a Business Blog that "Soft Sells".

As mentioned earlier, the blog allows you to cover a wider spectrum of issues or topics that revolves around your companies business. A blog with frequent visits from search engines like Google updates and indexes all subjects you write or comment on. Your search engine listings will have more terms and keywords which will greatly enhance your visibility due to its presence via searches via these search engines.

In Addition, you must understand the power of RSS "Real Simple Syndication" and Atom. Visit our What is RSS? page.

By Geoffrey Gonzalez

Local Search Seen Hurting Local Media

The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to erode as advertising migrates online and advertisers choose pay-for-performance and self-service ads.

]]> “For local publishers, which are already fighting the ‘new monsters’ eating away at classified advertising, this may be a far greater challenge than the first Internet wave,” said Neil F. Budde, one of the report’s authors. “Well-funded competitors like Yahoo and Google are only starting to target the local market, so local media still have time to respond.” Local Search